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    • Al Vinikour

    Al Vinikour, president of Vinikour Communications, has been around the auto industry since he was old enough to walk, as his family owned several junkyards in Northwest Indiana. He finished college at Loyola University and after a two-year stint as a tax accountant at Union Oil Company of California, gravitated towards automotive, aerospace and defense public relations — paralleling that with a journalism career writing about the same industries.

    Though still actively involved with his editorial services company preparing a number of membership directories for professional auto writers' associations, he focuses mainly on writing about cars and trucks via his multitude of newspaper outlets.

    Vinikour lives in Brownstown, Michigan, with his wife Donna, a retiree of Ford Motor Company's Public Affairs staff.

    Finance

    Getting Ready to Sell Performance

    Al Vinikour
    Jan. 1, 2020
    It's no military secret that Detroit's economy is somewhere between dead and buried. Thus, the assumption is that most car dealers probably have a second job involving customer...
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    OE Commitment

    Al Vinikour
    Jan. 1, 2020
    I'm old enough to recall those politically incorrect days of companies attracting attention to their products by using pictures of scantily clad young ladies or featuring blondes...
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    Profit Platform

    Al Vinikour
    Jan. 1, 2020
    Here's the dilemma. You have inherited $50,000 as the sole beneficiary of your late aunt's estate (no, that's not the problem). You are in desperate need of a new vehicle (no,...