The automotive aftermarket paint category has only two real distinct segments; specialty paints that provide for a complete new look for a vehicle and collision paint where the...
Despite the millions of dollars invested in product development and marketing for automotive chemicals, consumers continue to be extremely skeptical of the benefit claims associated...
When you mention interior style for vehicles, it's common to gloss over the seats and interior finish and go straight to the electronics. Interior modifications require a broad...
It's still early in 2008, but already a trend is emerging. Automotive aftermarket companies are clearly assessing how the news of a U.S. economic downturn will impact their businesses...
