Sept. 28, 2016—PPG announced that for the sixth consecutive year, it will sponsor FenderBender Live at SEMA, FenderBender magazine’s real-time video coverage for the 2016 SEMA Show, to take place Nov. 1-4 in Las Vegas.
“SEMA is the high point for industry trends, advances in technology, new products or processes and who’s at the forefront,” said John Parran, PPG marketing director. “PPG’s sponsorship of FenderBender Live helps to ensure that vital information about the show is disseminated to as many collision industry professionals as possible—whether they’re attending or unable to make it to Las Vegas.”
FenderBender Live’s coverage of the SEMA Show will include news items, interviews with key industry professionals, celebrities, exhibitors and staff, and photos—of exhibits, people, cars and more—from the event floor. Industry professionals are invited to visit the FenderBender Live website for updates during the show.
“PPG’s sponsorship of FenderBender Live allows us to continue to provide SEMA Show attendees and repair professionals watching from afar with the absolute best coverage of this huge industry event,” Jake Weyer, editor of FenderBender magazine, said. “We appreciate PPG’s unparalleled support.”