Like the collision industry we cover,FenderBender has evolved significantly since I started here in January of 2011.
In addition to the magazine and website that our editorial team of two worked on at the time, we’ve developed and implemented a host of new offerings to help you improve your business, from daily and monthly e-newsletters to our app and digital edition to live events and more.
In this issue, I’d like to bring attention to one initiative launched back in 2011 that gets little exposure throughout the year. As this issue lands in shops across the country, the FenderBender team will be wrapping up around-the-clock coverage of NACE in Anaheim, Calif. We call the coverage—which we also produce during the SEMA Show in the fall—FenderBender Live, and publish it all at fenderbenderlive.com.
It consists of short videos, photo galleries, expert and celebrity interviews and all of the latest news from the collision repair industry’s biggest events. We deliver the content in daily newsletters from the events, but you can still find everything from NACE at fenderbenderlive.com right now.
The site provides the most comprehensive coverage you will find of NACE/CARS and SEMA each year. Whether you’re into the shows or not, it’s a great way to see and hear about the latest collision repair products and trends, to learn from some of the industry’s top professionals, and to stay caught up on what’s happening in your industry. For our editorial team, which has grown to six, FenderBender Live is a change of pace, a way to deliver you the business-building content you’ve come to expect from us in an entirely different way. We look forward to it each year and I hope you find it valuable. Check out our coverage from NACE at fenderbenderlive.com and circle back for SEMA coverage Nov. 1
Jake Weyer, editorial director
[email protected]
