ATI Hits Gross Profit Lift Milestone for Members

Oct. 12, 2020

The Automotive Training Institute has reached a combined total of $2 billion in gross profit improvement lift, the amount of money members have generated in their business by participating in ATI's coaching program, since its inception.

Oct. 12, 2020—The Automotive Training Institute (ATI) has reached a new milestone.

According to a press release, the coaching and training company has reached a combined total of $2 billion in gross profit improvement lift since its 1980 inception. Gross profit lift is the amount of money that members have generated in their businesses by participating in ATI's coaching program.

“Our current average gross profit dollar lift on the repair and maintenance side of the business is $3,349 a week, and on the collision side, $5,500 a week," says Richard Menneg, ATI President. "Lift is measured every week as each member enters data in the portal. At the current rate of growth, we’re going to be here again in another 30 months talking about a $3 billion dollar milestone."

This achievement comes just 30 months after the company announced its $1 billion dollar milestone at ATI’s 2018 SuperConference.

Sponsored Recommendations

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

The Autel IA700: Advanced Modular ADAS is Here

The Autel IA700 is a state-of-the-art and versatile wheel alignment pre-check and ADAS calibration system engineered for both in-shop and mobile applications...

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.