Why using OEM glass is critical to the driving experience
In this video, Jay Sicht, FenderBender editor-in-chief, joins Dean Bruce, Collision Network Manager at Ford, as he shares insights on the Ford Certified Glass Network. Bruce outlines the significance of calibration for windshields in supporting safety features like lane departure warnings and acoustic systems.
The discussion highlights how OEM glass compares to aftermarket options regarding structural integrity, clarity, and soundproofing, contributing to a better experience for Ford owners. Bruce also explains the certification process for installers, including access to essential tools, technical support, and the Ford glass installer certification program aimed at enhancing service quality. He touches on how shops can explore opportunities with glass technology and in-house calibrations as a potential source of revenue.
For more information on the importance of quality in glass replacement and installation, watch the full video.
