QuickChat: Maaco Announces New "Join the Upside" Campaign

March 19, 2024
Following Maaco's 2021 brand campaign, the Upside of Uh-Ohs, Maaco sat down with FenderBender to discuss their new 2024 marketing campaign that encourages customers to "Join the Upside" alongside a colorful cast of characters.

In this QuickChat, Hannah Whitesides, senior vice president of revenue operations at Maaco, discusses Maaco's innovative marketing strategies and the launch of its campaign “Join the Upside.” This campaign builds upon the success of the 2021 "Upside of Uh-Ohs" campaign and highlights Maaco's services in a fresh light.

Additionally, Maaco plans to leverage this campaign alongside its tax season promotion, offering discounts to encourage consumers to refresh their vehicles. Looking ahead, Maaco aims to continue evolving alongside consumer needs, implementing technology enhancements, and optimizing processes for both franchisees and consumers.

For more information, visit Maaco's social media channels or its website, www.maaco.com. Don't miss out on the excitement —  join Maaco in embracing the upside of automotive care. 

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