Maaco Fleet Solutions center model drives success for Arizona franchisees

One of the foundational pillars that helped drive Maaco’s 50 years of success is its dynamic business model, which includes its fleet solutions centers.

The team (pictured L-R) of Gene Boiseau, Jake Brown, and Jake Morrow, co-presidents of Freedom Brands LLC, and owners of three Maaco franchises in the Phoenix area, including one Maaco fleet solutions center in Phoenix, have found success with a singular focus of providing fleet solutions for some of the most notable brands around.

"We all had former experience in logistics and saw the need for a dependable repair partner with fast turn-around time that could minimize the down time for fleets,” Boiseau said. “We saw an opportunity to provide that to companies in the Arizona market and with the brand recognition, technology, and training that Maaco has to offer, it was an easy decision.”

“Focusing on one thing --such as fleet repair-- allows us to organize our building and our production workflow to streamline the painting and repair process, so it is optimized for the most operational efficiency,” Brown said. “We can accommodate larger vehicles due to an open floorplan that provides plenty of room. We can line up six to eight vehicles and move them quickly through the paint process. Our customers love the speed in which we can get their fleet vehicles returned to them and get them back on the road.“

Maaco fleet solution centers handle everything from large step vans, box trucks, transit vans, taxicabs and rental cars. The Freedom Brands group also has four Meineke Car Care franchises to address the mechanical service needs of their clients as well.

“We opened in June 2020, and the business has been booming ever since,” Morrow said. “We provide our fleet customers a great combination of quality, speed and affordability for both paint, collision repair, mechanical repair and maintenance all in one stop. It has been a winning combination for us.”

As a testament to the rapid success that the team has had, they were recognized with the Maaco Rookies of the Year Award in 2021.

Maaco provides franchisees with business opportunities through their national fleet program and provides the training support to help them succeed. There are currently 10 Maaco fleet solution centers locations across the U.S.

“The Maaco playbook was invaluable to helping us develop our sales, develop our people, and we continue to use it on a daily basis to run our multiple shops,” Boiseau said. “It’s one of the benefits being associated with a company that has a 50-year track record of successful operations.”