The National Football League and NBC announced the signings during the Dec. 4 Sunday Night Football game between the New Orleans Saints and Detroit Lions.
The Super Bowl’s halftime show is the most- watched musical event of the year. More than 162 million viewers in the U.S. saw last year’s show.
Madonna joins a list of Bridgestone-sponsored halftime acts that include the Black Eyed Peas, The Who, Bruce Springsteen & the E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
A Rock & Roll Hall of Fame inductee, Madonna has sold more than 300 million records in the course of her three-decade career as the “Material Girl.”
She is currently in the recording studio working on a new album scheduled to be released next year. Madonna’s new film, entitled “W.E.,” which she directed, wrote and produced, is opening for a limited one-week release on Dec. 9 in Los Angeles. It will screen nationally on Feb. 3, two days prior to the Super Bowl.
For more information, visit www.bridgestone- firestone.com.