Refinish Revenue

March 3, 2025
Put more dollars in your pocket this year with these hot paint products.

There are a lot of ways to press the gas on your shop earnings in 2025. You can expand, invest in newer equipment, overhaul your operation, or become OEM-certified to grab more business. If those options are a bit too expensive right now, you can always look for ways to cut expenses, especially using input from a consultant (something your vendors can help with). Some of the quickest, least costly ways to punch up revenue could be right in front of you right now in new products available from your paint vendors. 

Annually, if not more often, paint manufacturers release new products designed to help you work more efficiently with minimal investment of time and money. Since their success is tied to yours, these companies are on the constant lookout for ways to build efficiencies and increase your throughput. If you haven’t yet this year, call up your paint reps and see what they can offer. In the meantime, here's a look at the latest and greatest products that could be helping you as we speak. 

AkzoNobel – “App-etite” for digital power 

Apps have evolved well beyond being smartphone doorways to social media, email, news, and weather. Today, they have the power to help manage your entire operation. The AkzoNobel Performance Portal (The App) is engineered to do just that by enhancing communication and data-driven decision-making.  

The App promises to: 

  • Streamline operations through standardized workflows that eliminate inefficiencies and reduce variability while maintaining quality and efficiency.
  • Cut overhead costs by streamlining middle management
  • Optimize inventory, reduce cycle times, and maximize capital utilization
  • Offer real-time analytics to provide instant, actionable insights for managers
  • Identify inefficiencies before they impact shop bottom line and improve workflow
  • Provide teams with clear direction and actionable insights to improve performance.
  • Foster a collaborative culture that aligns teams with organizational goals
  • Speed up integration and get new shops profitable, and  
  • Standardize processes for scalability, efficiency, and cost-effectiveness. 

AkzoNobel says The App offers even greater value for Multi-Shop Operators (MSOs). 

Axalta – Raising the bar on color matching 

As OEMs expand their finish colors options, shops face an unceasing challenge to produce exact color matches. Axalta now offers Irus Scan, its latest spectrophotometer that scientifically measures paint color on a vehicle to provide accurate color matches in waterborne and solvent-borne basecoat technologies.  

Axalta explains that Irus Scan leverages an inverse angle to detect hue shifting effect pigments for more precise reading for popular achromatic effect colors. The company declares Irus Scan is the first spectrophotometer with built-in gloss measurement capabilities to ensure accurate surface preparation and clearcoat product usage.  

A high definition, RGB camera measures colored sparkle and pairs them with the company’s color formula retrieval system to provide what Axalta says is the single, best color match for vehicles using a newly refreshed database of over two million color formulas. This setup is designed to eliminate time in the color match process, allowing for more vehicles to be processed faster and more efficiently. 

Axalta adds that due to its accuracy, Irus Scan reduces the need for spray outs to check color and decreases rework from color match errors, reducing product waste and upgrading environmental sustainability.  

BASF – A cleaner coating  

 Speaking of caring for the environment, BASF has created new finishes, its Glasurit AraClass A-C-24 Eco Balance and R-M Race Finish-R eSense, designed to boost shop efficiency using a formula engineered to significantly cut CO2 emissions.  

Using ChemCycling technology under BASF’s mass balance approach, these clearcoats are manufactured using recycled feedstock.  

BASF says the products are driven by its “vision to support a circular economy by reducing the use of fossil raw materials, minimizing waste and cutting CO2 emissions in the value chain.” The recycled feedstock is derived from waste tires, effectively diverting them from landfills or incineration. BASF notes that its Glasurit AraClass A-C-24 Eco Balance and R-M Race Finish-R eSense clearcoats are the first automotive refinish products to utilize this technology. 

According to BASF, product benefits include quick drying speeds for fast processing, with the coating drying in 20 minutes at 40 degrees Celsius. By reducing drying time, energy consumption can be significantly lowered, resulting in improved efficiency and reduced environmental impact. The company notes that this feature is particularly advantageous for electric vehicles since it minimizes their exposure to excessive heat. 

In addition to these ChemCycling clearcoats, BASF intends to launch another sustainable solution-new mixing clears based on BASF’s biomass balance approach have been added to the waterborne basecoat series of Glasurit 100 Line and R-M Agilis, both of which the company claim already offer the lowest VOC content below 250 g/L in the industry. The new mixing clears are formulated to reduce CO2 emissions by up to 50 percent. 

PPG – Pearls of color matching wisdom 

PPG has its own solution for better color matching with its Deltron NXT product line, which offers the latest pigments and effects. Replacing powder pearls are 13 new liquid pearls designed to provide easier, more accurate color matches to OEM colors that promise to be easy to dispense and to improve ready-to-spray settling. Joining them are nine new Xirallic and four Colorstream liquid effects pigments to better match today’s most complex, iridescent colors. Further, new toners also have been added to ensure supply sustainability, including Vivid Red Ruby which will work to eliminate the use of tinted clears.  

A new “blacker than black” jet black toner is designed to enhance basecoat application, while a new blue black toner can improve the ability to match vehicle colors from around the world.  

PPG says the additional introduction of new reducers to enhance the painter’s ability to achieve efficient refinish repairs in the full range of operating conditions — from cool and dry to hot and humid. Supporting this effort includes a new reducer selection guide, gun chart and application recommendations. 

Sherwin-Williams – Dispensing speed

Paint companies have targeted a number of spots in the refinishing process with upgrades to speed paint work. Sherwin-Williams now offers Collision Core Pronto, a fully automated dispenser for mixing color. This dispenser is fully integrated with its Collision Core Color products and sends multiple mixes to the dispenser, allowing the technician to focus on other, more value-added activities. It’s available with four or six dispensing heads, which Sherwin-Williams says gives flexibility for customers operating in high-volume or high-labor cost environments. 
 
Sherwin-Williams says key features and benefits (based on the four-head model) include: 

  • The ability to dispense nearly 200 colors per day. With four high-tech dispensing heads, Pronto can mix up to four colors at the same time. The company declares Pronto is the first solution to offer concurrent multiple mixes.  
  • Pronto is engineered to be a user-friendly plug-and-play solution that requires no manual mixing, cleaning or calibration, and can be operated by practically anyone, freeing up skilled technicians to focus on application and repairs.
  • Fast mixing times. Initial users have demonstrated a total mix time of five minutes – 50 percent quicker than alternative mixing systems, which can save significant time in busy operations.
  • Saves up to 50 percent in labor time. The four-head machine can process 24 mixes an hour, significantly increasing body shop productivity.
  • Consistent color precision with reduced product waste. Pronto is fully integrated with Color Retrieval Systems and allows for extreme precision down to 0.01 g. with no dripping or risk of overpouring. This factor can ensure minimal product waste and fewer errors in color formulation.
  • Can be used for all job sizes. Pronto can dispense as little as 50 g accurately, amounts Sherwin-Williams says are impossible to achieve with a manual process.
  • Low maintenance. Pronto is designed with full product recirculation intended to eliminate the risk of clogging and ensures consistent, error-free operation. The company says the fully automated recirculation system substantially reduces maintenance-related downtime, letting shops focus on core tasks.

Ready to get started with these or other new products? Keep in mind that regardless of shop size, even modest increases in production-even an additional 1-3 jobs per week-can set you up for a brighter 2025 and put you on the path for an even better 2026. 

 

About the Author

Tim Sramcik

Tim Sramcik began writing for ABRN over 20 years ago. He has produced numerous news, technical and feature articles covering virtually every aspect of the collision repair market. In 2004, the American Society of Business Publication Editors recognized his work with two awards. Srmcik also has written extensively for Motor Age and Aftermarket Business. Connect with Sramcik on LinkedIn and see more of his work on Muck Rack. 

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