“The Yankees and Angels have extremely dedicated fan bases,” said Alan Holtschneider, YTC director, marketing. “The Yankees are baseball’s most storied franchise with 27 Championships, and the Angels are always in the playoff mix. Both are strong teams in great markets for us.”
Holtschneider said the team sponsorships, branding and promotions are designed to build awareness of Yokohama and drive consumer traffic to local dealers. “These sponsorships offer Yokohama exceptional visibility to fans, thanks to signage in centerfield at Angel Stadium and the left-field bleacher wall in Yankee Stadium.”
Yokohama also has home plate rotational signage at Angels games, as well as in-game promotions such as “Lucky Fan-of-the-Game” giveaways at select games throughout the season.
Yokohama’s 2015 sports sponsorship roster also includes the National Basketball Association’s Los Angeles Clippers and the National Football League’s Baltimore Ravens. YTC also sponsors the Yokohama Tire LPGA Classic.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.
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