GM Customer Care & Aftersales (GM CCA) announces a valuable new loyalty rewards program for Independent Body Shops (IBSs) purchasing select GM collision parts. With the expansion of the Genuine GM Rewards program to collision parts, GM CCA is "giving collision repair shops yet another reason to take good care of their customers by purchasing superior Genuine GM Parts," says Amy Buzan, wholesale dealer channel manager with GM CCA.
"IBSs enrolled in the Genuine GM Rewards program can earn points when they purchase GM OE doors, wheels, mirrors and lighting assemblies from GM dealers. Qualifying purchases must be made through the OEConnection CollisionLink® parts online purchasing network. Points are awarded for parts purchased on insurance estimates only for GM vehicles two model years and older. Accumulated points can be used to purchase a wide selection of merchandise, travel, entertainment and even new GM vehicles. Points are awarded at the rate of one for each dollar spent." (One dollar is equivalent to one point).
Enrolling in the new rewards program is simple. If you are a CollisionLink user, look for an enrollment email from CollisionLink. Non-CollisionLink users can 1) sign up for CollisionLink at www.OEConnection.com/collisionlink and 2) look for your email from CollisionLink to enroll in the Genuine GM Rewards program. With each purchase, points are automatically credited to a shop's personal account. The account is established upon enrollment and can be viewed and managed online 24/7.
Reward point amounts vary. The amount is up to 3.5 percent of the part's list price for conquested parts, unless other GM program discounts apply. The points amount is 2 percent if the accompanying estimate is for a conquested non-OE part eligible for a "Bump The Competition" conquest discount; and 1 percent if the estimate is written for an OE part. Shops enrolled in the Genuine GM Rewards program for GM powertrain assemblies and components can use their existing Rewards account to sign up for the collision parts program; simply use the link in the email from CollisionLink and opt into the program.
GM OE collision parts are made to the same specifications and standards using the same tools and dies used to build the original vehicle. GM OE parts help assure fit, performance and ease of installation. For additional information, contact your GM dealer or go to www.genuinegmparts.com
