Nissan North America selected OEConnection LLC's CollisionLink Internet-based parts ordering and fulfillment solution for Nissan and Infiniti dealerships and their collision shop customers nationwide. This agreement includes CollisionLink's parts marketing administration (PMA), which automates and manages automaker parts programs.
PMA allows dealerships and collision repairers to access automaker incentives and parts promotions from within CollisionLink, so dealers can provide OE parts as an alternative to non-OE parts at competitive prices.
Nissan North America joins four other automakers already using OEConnection's PMA technology to manage their parts marketing programs through CollisionLink: American Honda, Chrysler, Ford Motor Co. and General Motors.
"We are delighted to be working with Nissan North America in implementing their collision wholesale strategy," says Mark Tomasetti, OEConnection senior VP and chief commercial officer. "Our technology combined with their parts marketing savvy creates a winning situation for Nissan, their dealerships and their dealership customers."
OEConnection's Bill Lopez, director of Collision Business Solutions says, "Nissan and Infiniti dealers have been selling parts online with CollisionLink for years. This new arrangement underscores Nissan's strategy to support their dealerships and their shop customers as paramount. CollisionLink and PMA are winning solutions for everyone: for Nissan to automatically and easily manage program parts through CollisionLink; for dealerships to process parts orders and sell Nissan parts with automaker support; for collision shops to easily obtain OE parts at competitive pricing; and most of all for Nissan vehicle drivers, who get better quality parts for car repairs."
Nissan North America's parts marketing program will begin Nov. 2, and will be available at that time to all shops purchasing parts through CollisionLink. The parts promotions and incentives are seamlessly integrated into CollisionLink, enabling shops to put more OE parts on customers' vehicles while managing average repair cost.
OEConnection is an online parts and service exchange serving more than 15,000 auto and truck dealerships, collision repair shops, fleets, tire distributors and manufacturers. OEConnection products are used more than 5 million times each month to buy, sell and manage original equipment parts, facilitating an estimated $12 billion in annual replacement parts trade. For more information, visit www.oeconnection.com.
