“In addition to improving the visuals of forwardlift.com, we’ve added multiple channels of navigation to help guide users through the site,” says David Fischmer, marketing director for Forward Lift parent company Vehicle Service Group (VSG). “All products are accessible from the homepage or the new category pages, so users can go directly to a specific vehicle lift or browse among a group. This helps make the site more intuitive for a variety of people.”
Forward Lift products are categorized on the redesigned site as car lifts, heavy-duty lifts, motorcycle lifts and accessories. Each category has a home page with links to individual lift models. On the product pages, users can zoom in on photos, find detailed specifications and see which accessories work with which lifts.
An archive of Forward Lift manuals has been added to the site. The archive includes literature for current and discontinued lift models, so facility managers, technicians and lift service providers can find information for any Forward lifts that are installed in the shop. Current and potential Forward Lift users can also find guidance on hydraulic fluid needs, bay sizes, concrete requirements and other lift specifics on the new FAQ page.
Links across the bottom of each page direct users to Forward Lift’s social media pages, www.facebook.com/ForwardLift and twitter.com/ForwardLift, videos on vimeo.com/groups/forwardlift and recent press releases.
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