Irish named president of VeriFacts

Jan. 1, 2020
VeriFacts Automotive announced that Douglas Irish has been promoted to president.

VeriFacts Automotive, at their 5th Annual Invitational “Fix It Right, Fix It Smart” Symposium on Feb. 19, 2013, in La Jolla, Calif, announced that Douglas Irish has been promoted to president of VeriFacts Automotive.  

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In his new role, Irish will maintain his current responsibilities for day to day operations, product planning and development as well as expanding opportunities into new markets and also move to a more visible role as the company’s industry point of contact.

"Doug has proven to be a valued associate and has a deep understanding of the industry and VeriFacts role in that industry. He has the unique perspective as a former technician, shop owner, and manager along with 20 years of experience on the insurance side of the business which, we believe, will reinforce VeriFacts’ position as the market leader for independent collision repair verification,” says Farzam Afshar, VeriFacts Automotive CEO and Co-founder. "As VeriFacts Automotive expands our business we believe Doug’s experience and people skills will broaden our company’s visibility in the marketplace with insurers, repairers and manufacturers."

During introductions at the Symposium, Mark Olson, VeriFacts’ COO introduced Irish saying, “We have a surprise today for everyone and even Doug does not know this, I would like to introduce the new President of VeriFacts Automotive, Doug Irish.”

"I am humbled by the trust Farzam and Mark, have shown in giving me this responsibility and opportunity" says Irish. “VeriFacts is a great company to work for and I am looking forward to this new challenge and working with a great team.”

About Douglas Irish

Irish held a variety of technical and administrative positions of increasing responsibility over a twenty year period at MetLife, focused on process improvement, vendor relations, product testing and implementation and most recently as Claims Technical Development Administrator. In several previous positions, he managed and developed material damage teams, relationships with MSO and Consolidator networks and provided expertise for claim processes to the IT Department  for new product integration. Mr. Irish holds a BA in Business Management from Saint Leo University.

About VeriFacts Automotive:

VeriFacts Automotive was originally founded by Farzam Afshar and Mark Olson in 2002 to address the implementation of technical information within the collision repair industry.  The company is committed to ensuring that collision repairers have the correct information and skills necessary to repair today's diverse and complex vehicles. VeriFacts is recognized as one of the industry's only independent, hands-on, on-site coaching and quality and in-shop technician assessment solution providers available to collision repairers and claims professionals.


VeriFacts' repair methodologies, technical competency and professional integrity position it to provide a wide array of valuable services to the collision repair, insurance and manufacturing communities.  VeriFacts is committed to Exposing Excellence in Collision Repair.

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