NABC ramps up social media efforts

The National Auto Body Council (NABC) is ramping up its social media efforts by inviting interested parties to create, share and exchange industry-related information ideas on its revamped Facebook and Twitter platforms.

Craig Camacho, National Auto Body Council board member and chair of NABC’s marketing and public relations committee, took the lead on the initiative, which includes renewing and modernizing the look, feel and message of the NABC’s Facebook page and Twitter feed (@AutoBodyCouncil).

NABC’s Facebook page layout has been updated to be more attractive and inviting, including a link, that makes it easier for people to locate and access. Relevant content, industry news, thought-provoking riddles and program updates are now listed on an almost daily basis. Dates for Recycled Rides and First Responder Emergency Extrication (FREE) events will be listed along with information on other campaign initiatives such as Operation Comfort, Distracted Driving, In- Language, the Body Shop Image Award and the Award of Distinction.

In today’s digital and online world, it’s hard to imagine an organization achieving its potential success without embracing the benefits of social media, including Facebook, Twitter, Pinterest and the many other available platforms at the fingertips of marketers around the world, NABC said.

“There is no better return on investment then when you grow your audience organically through social media and I am excited that the National Auto Body Council is now positioned to make an impact in this area,” stated Camacho, who is also the marketing director and social media manager at 11-shop MSO Keenan Auto Body. “If you use Facebook, come check us out and ‘like’ the new National Auto Body Council page which will also feed into our Twitter account.”

For more information contact the National Auto Body Council directly. Call 1-888- 667-7433 or go to www.autobodycouncil.org.