Motor Age magazine’s YouTube channel has hit a new milestone: the channel now has over 50,000 subscribers. Primarily featuring technical and manufacturer content, the channel has evolved and grown over the years to keep service repair professionals of all levels of expertise up to date with accurate information. With video topics such as “A Five Second Test Your Customers Will Thank You For” to “Scan Tool Tips For Drivability Concerns” to “How Do You Say ‘MAHLE?’” the channel is a one-stop shop to keep subscribers engaged with the latest on vehicle repair, the industry at large, and training.
Motor Age first began its YouTube channel almost ten years ago in September 2010 — not long after current Director of Training, Pete Meier, joined the Motor Age team. He notes, “The reason I started the YouTube channel was simple: In order to reach the working men and women of our industry, we needed to be where they are, and I wanted to be able to provide technical resources and training that would help them succeed.”
Since then, Meier has become the face of Motor Age’s YouTube channel and has created multiple series within it such as “The Trainer,” which features technical content and has over 100 installments; “The Mighty Minute,” which features short, quick videos on vehicle repair; and “Shop Talk Live,” in which Meier speaks with other industry professionals about the latest training opportunities.
While Motor Age magazine is only distributed in the U.S., with the popularity and accessibility of online video content, its YouTube channel has reached a broader — even global — audience. Meier notes, “Our YouTube growth has helped us meet and interact with technicians and shop owners that would never have met us before, even though we are the oldest automotive trade publication in the nation. It has helped us grow a personal relationship with our readers — many of whom I am proud to call my friends.”
Meier is looking forward to the future of the automotive aftermarket and how Motor Age and its YouTube channel can help elevate the industry. He adds, “With the addition of Brandon Steckler to the technical team, I hope to be able to spend more time developing video content for Motor Age and for our sister publications, covering the entire aftermarket spectrum. Our efforts on YouTube and our other platforms is all aimed at one thing — advancing the automotive service professional. It is imperative that the information we present is current, accurate and keeping with the times.”
Click here to visit Motor Age’s YouTube channel — and be sure to subscribe!
