Aaron Stokes

A nearly 20-year veteran of the automotive repair industry, Aaron Stokes grew his business from a one-car garage to an six-shop operation that includes a car rental agency. He is the founder of Shop Fix Academy, an innovative management coaching and training company offering AMi-accredited programs. In addition, Aaron hosts a weekly radio show on auto repair.

Finance

How to establish your shop's brand through your irresistible offer

Aaron Stokes

July 7, 2017

The first and most important step in building a brand is figuring out what distinguishes you from the competition. I like to refer to this as your irresistible offer.